This had me confused for a long time because ETA sounds like an acronym for something, so I assumed it must refer to some sort of certification or certification body or something. It’s actually a little less complicated then that and yet so much more.
For those with a short attention span (my hand is raised) the oversimplified explanation is that ETA is a manufacturer of movements, but not just A manufacturer of movements; it’s the largest, most powerful and influential manufacturer and supplier of Swiss movements in the industry. According to Wikipedia, ETA maintains a virtual monopoly over the Swiss movement and as such is heavily regulated by the Swiss government.
A Blog To Watch has detailed a 3 page history on how ETA came to be. It was a long but not uninteresting journey. If you’re one for details I highly recommend the read. If not, then at least hit up page 3 and check out “ETA Today”. It’s good information to know if you’re going to be interested in watches.
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